In our last blog post, we established why it’s important for your business to have video content. Video content is extremely helpful in a variety of ways, but there’s a caveat — it has to be good. If you create videos with an amateur touch, they can actually backfire and worsen the perception that people have of your company. Don’t fall into this trap! Here are a few reasons why corporate video production is better left to professionals:
Amateur Videos Are the Quickest Way to Look Unprofessional
Your video quality says a lot about who you are as a business, and even if the average person isn’t a video expert, they know what looks professional and they know amateur work when they see it. Subconsciously, a shoddy video communicates that you either don’t know what you’re doing, or that you were too cheap to hire professionals.
Even if you’re the de-facto expert of whatever your industry is, a poorly made video tells people that you couldn’t be bothered about your presentation and professional image. That’s not a message you want to send to potential clients.
Learning Video Production On Your Own Is a Massive Investment of Time and Money
The only way to avoid the previous problem is to get so good at video production yourself that you can create content that rivals the work of professionals. The problem with this? Video production is no joke. People go to school for years to learn the complexities of cinematography, camera tech, and editing software. Even if you’re able to learn the craft in a relatively short amount of time (which is unlikely), the cost of hardware and software alone will run you thousands of dollars.
As a business owner, time is money, and for all the hours you spend learning corporate video production instead of tending to your business, it would be a cheaper option to just hire professionals.
You Don’t Have the Resources that Professionals Do
A big misconception about video production is that you only need a good camera and some software to work wonders. Alas, if that were true. Microphones, tripods, and lighting equipment are only a few of the countless extra components that are necessary for video production, and you’re going to need all of them to look professional.
Corporate Video Production in New York City
We’re not trying to put down your creative aspirations — we simply are aware of the fact that different people cultivate different talents. We are highly unqualified to run your business, and in the same way, you haven’t put in the time to lean professional video production. Don’t sweat it — we’re here to help.
If you’re in New York City and need corporate video content, contact us today to get a free quote on our award winning services.