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Why You Should Leave Corporate Video Production to the Professionals

Why You Should Leave Corporate Video Production to the Professionals

In our last blog post, we established why it’s important for your business to have video content. Video content is extremely helpful in a variety of ways, but there’s a caveat — it has to be good. If you create videos with an amateur touch, they can actually backfire and worsen the perception that people have of your company. Don’t fall into this trap! Here are a few reasons why corporate video production is better left to professionals:

Amateur Videos Are the Quickest Way to Look Unprofessional

Your video quality says a lot about who you are as a business, and even if the average person isn’t a video expert, they know what looks professional and they know amateur work when they see it. Subconsciously, a shoddy video communicates that you either don’t know what you’re doing, or that you were too cheap to hire professionals.

Even if you’re the de-facto expert of whatever your industry is, a poorly made video tells people that you couldn’t be bothered about your presentation and professional image. That’s not a message you want to send to potential clients.

Learning Video Production On Your Own Is a Massive Investment of Time and Money

The only way to avoid the previous problem is to get so good at video production yourself that you can create content that rivals the work of professionals. The problem with this? Video production is no joke. People go to school for years to learn the complexities of cinematography, camera tech, and editing software. Even if you’re able to learn the craft in a relatively short amount of time (which is unlikely), the cost of hardware and software alone will run you thousands of dollars. 

As a business owner, time is money, and for all the hours you spend learning corporate video production instead of tending to your business, it would be a cheaper option to just hire professionals.

You Don’t Have the Resources that Professionals Do

A big misconception about video production is that you only need a good camera and some software to work wonders. Alas, if that were true. Microphones, tripods, and lighting equipment are only a few of the countless extra components that are necessary for video production, and you’re going to need all of them to look professional.

Corporate Video Production in New York City

We’re not trying to put down your creative aspirations — we simply are aware of the fact that different people cultivate different talents. We are highly unqualified to run your business, and in the same way, you haven’t put in the time to lean professional video production. Don’t sweat it — we’re here to help.

If you’re in New York City and need corporate video content, contact us today to get a free quote on our award winning services.

Why Your Small Business Needs Video Content

Why Your Small Business Needs Video Content

For many years now, the writing has been on the wall — video is the way of the future. Video content is ubiquitous these days, and if you haven’t considered corporate video production for your business yet, now is the time. Here are some reasons why video content is great for your business:

It Makes You Look Professional 

If you want to be taken seriously, having quality corporate video production is one of the easiest ways. A well-done video requires skilled experts, an eye for quality, and talented creators. Corporate video content communicates to viewers that you have all three of those things, making you look more authoritative.

Video Content Appeals to Search Engines

Did you know that embedded videos are useful for SEO (search engine optimization) purposes? A video implies that you’re creating original content, thus appealing more to search engine. Videos also help people to spend more time on a given page, which improves your bounce rate, an important metric to search engines in determining the value of your page.

Videos Explain Better Than Text

For most purposes, a video is a more effective tool at communicating an idea than text is. Videos allow people to see with their own eyes how something works, or hear with their own ears what point is trying to be made. No matter the nature of your business, investing in corporate video production will help to make your message more clear. 

Videos Are Easily Shareable 

Have you noticed that most of your social media feeds are jam-packed with videos now? This isn’t a coincidence — video content is inherently more shareable than text, making it easy for a great video to spread far and wide

Videos Allow You to Make Boring Things Exciting

Think of some of the funniest commercials you’ve ever seen — we’re willing to bet at least a few of them are related to a certain car insurance company that may or may not involve a gecko. The thing is, car insurance isn’t exciting — not in the least. But it can still make for funny and catchy video content when it’s presented in a creative way.

Let’s not beat around the bush; a lot of small businesses deal with “boring” things, and you probably know if yours falls into that category. Video content allows you to be extremely creative with your presentation, potentially allowing you to hook people on an idea that would otherwise be monotonous.

Get Professional Corporate Video Production Today

At NuView Productions, we handle all kinds of corporate video jobs in New York City. We make sure every video is made with a pristine professional touch, and we have no doubt that your clientele and employees will be awed by what we’re able to deliver. Contact us today for a free quote!